1960's jello salad recipes: 59 photos
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The trend in the 1950s, of savory Jell-O dishes...
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FAQ
“Gelatin was very easy to prepare by mid-century cooking standards, and storing foods suspended within gelatin helped those foods stay fresh longer,” explains Ruth Clark, author and blogger at Mid Century Menu.
Perfection Salad won third prize in a Better Homes and Gardens recipe contest and popularized the concept of the jello salad in the United States. Jello acted as an easy and cheap addition to more labor-intensive or expensive recipes during the Great Depression and World War II.
Jell-O even introduced savory flavors, like celery, mixed vegetable, and Italian salad, during the 1960s. By the mid-1970s, though, their popularity had declined so much that they were pulled from shelves.
“Jell-O salads first became popular in the 1930s but reached their highest expression as part of the processed food school of cooking that sprang up after the war,” said Wyman. This was an era of packaged foods and TV dinners, and it was the golden age of gelatin desserts.
Jell-O shifted to single-serve cups and more convenient options as competition for snacks and desserts grew. Kraft in the early 2000's shifted the focus of Jell-O's advertising away from kids and toward adults. It pitched sugar-free Jell-O, for example, as a treat for Atkins dieters.
Under-the-sea Jell-O salad
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Recipe: Sparkling Fruit Jello Mold
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Video Gallery
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Mike Karabeini
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